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Section 00: Understand how the experience works

Welcome and How This Experience Works


How to Use This Course and Your Personalized Path

Section 01 — Business Model Foundations

How to Use This Section

01.1 — Understanding a Model, Selecting One, and Building a Strategy


01.2 — What an Online Business Model Is

01.3 — Business Model Versus Product, Offer, Platform, and Tactic

01.4 — How Online Businesses Create Value

01.5 — Direct Revenue: Sales, Services, and Subscriptions

01.6 — Indirect Revenue: Commissions, Ads, and Licensing

01.7 — Revenue, Expenses, and Profit

01.8 — Why No Single Model Is Best for Everyone

Discovery Check 01 — Understanding the Three Stages

Discovery Check 02 — Distinguishing the Parts of a Business

Discovery Check 03 — Following the Value and Revenue Flow

Discovery Check 04 — Recognizing Why Model Fit Differs

Section 02 — Find Your Best-Fit Online Business Model

02.1 — Before You Complete the Selector

02.2 — Complete the Online Business Model Selector

02.3 — Understanding Your Personalized Recommendation

02.4 — Follow Your Recommended Learning Path

Section 03 — Freelancing and Services

03.1 — How Freelancing and Service Businesses Work

03.2 — Choosing a Service and Customer

03.3 — Packaging and Pricing a Service Offer

03.4 — Finding Clients and Winning the Work

03.5 — Delivering Well and Managing Capacity

Discovery Check 01 — How Service Businesses Create Value

Discovery Check 02 — Building a Clear Service Offer

Discovery Check 03 — Finding and Qualifying Clients

Discovery Check 04 — Managing Scope and Capacity

Section 04 — Affiliate Marketing

04.1 — How Affiliate Marketing Works

04.2 — Choosing a Market and Understanding Buyer Intent

04.3 — Selecting Products and Affiliate Programs

04.4 — Building Trust, Content, and Traffic

04.5 — Tracking Results and Improving Conversions

Discovery Check 01 — How Affiliate Revenue Is Earned

Discovery Check 02 — Choosing Products for an Audience

Discovery Check 03 — Trust, Content, and Disclosure

Discovery Check 04 — Reading Affiliate Performance

Section 05 — Ecommerce and Dropshipping

05.1 — How Ecommerce and Dropshipping Work

05.2 — Choosing Products and Testing Demand

05.3 — Suppliers, Inventory, and Fulfillment

05.4 — Storefronts, Pricing, and Customer Experience

05.5 — Traffic, Order Economics, and Common Mistakes

Discovery Check 01 — Inventory-Based Ecommerce Versus Dropshipping

Discovery Check 02 — Choosing and Testing a Product

Discovery Check 03 — Supplier and Fulfillment Responsibility

Discovery Check 04 — Traffic and Order Economics

Section 06 — Digital Products

06.1 — How Digital Product Businesses Work

06.2 — Finding a Problem Worth Solving

06.3 — Choosing the Right Product Format

06.4 — Validating, Pricing, and Selling the Product

06.5 — Delivering, Improving, and Avoiding Mistakes

Discovery Check 01 — How Digital Products Create Value

Discovery Check 02 — Finding and Validating a Worthwhile Problem

Discovery Check 03 — Matching the Format to the Customer’s Need

Discovery Check 04 — Selling, Delivering, and Improving Responsibly

Section 07 — Print-on-Demand

07.1 — How Print-on-Demand Works

07.2 — Choosing a Niche and Product Direction

07.3 — Creating Designs That Fit the Market

07.4 — Suppliers, Marketplaces, and Fulfillment

07.5 — Pricing, Traffic, Margins, and Common Mistakes

Discovery Check 01 — How Print-on-Demand Works

Discovery Check 02 — Choosing a Focused Niche and Product Direction

Discovery Check 03 — Design Quality, Samples, and Supplier Responsibility

Discovery Check 04 — Pricing, Traffic, and Margins

Section 08 — Content Creation

08.1 — How Content Businesses Create Value

08.2 — Choosing a Topic, Audience, and Content Promise

08.3 — Platforms, Formats, and Publishing Systems

08.4 — Building Attention,Trust, and Consistency

08.5 — Monetization Paths and Common Mistakes

Discovery Check 01 — How Content Businesses Create Value

Discovery Check 02 — Choosing a Topic, Audience, and Content Promise

Discovery Check 03 — Platforms, Formats, and Publishing Systems

Discovery Check 04 — Trust, Consistency, and Responsible Monetization

Section 09 — Coaching and Consulting

09.1 — How Expertise Becomes a Paid Business

09.2 — Coaching Versus Consulting

09.3 — Choosing a Customer, Problem, and Outcome

09.4 — Packaging, Pricing, and Finding Clients

09.5 — Delivering Results and Setting Boundaries

Discovery Check 01 — How Expertise Creates Customer Value

Discovery Check 02 — Coaching, Consulting, or Implementation

Discovery Check 03 — Choosing the Customer, Problem, and Outcome

Discovery Check 04 — Packaging, Delivery, and Boundaries

Section 10 — Memberships and Communities

10.1 — How Membership and Community Models Work

10.2 — Choosing the Ongoing Value Promise

10.3 — Designing the Member Experience

10.4 — Pricing, Engagement, and Retention

10.5 — Growth, Churn, and Common Mistakes

Discovery Check 01 — Memberships, Subscriptions, and Communities

Discovery Check 02 — Choosing the Ongoing Value Promise

Discovery Check 03 — Designing the Member Experience

Discovery Check 04 — Pricing, Retention, Growth, and Churn

Section 11 — Bringing the Models Together

11.1 — The Eight Models at a Glance

11.2 — How Business Models Can Be Combined

11.3 — Why Most Businesses Need a Primary Model

11.4 — From Understanding the Models to Choosing Your Next Step

Discovery Check 01

Discovery Check 02

Discovery Check 03

Discovery Check 04

Section 12 — Course Conclusion

12.1 — What You Now Understand and What Comes Next

The Online Business Model Navigator

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